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Keep It Simple

During the course of the presidential campaign, Obama kept his main message — “change you can believe in” — simple and memorable.  Obama’s speeches are also known for being direct and assertive. His speeches lack complexity yet he never fails to get his message across. Not only is his short, snappy slogan easy to remember, it symbolises his approach to the issues that America faces; it gives the impression that he aims to resolve these issues quickly and effectively.

Keeping it simple keeps the audience interested and makes your speech more memorable.

Emphasize a Word or Phrase

Dr. David McNeill from the University of Michigan found that Obama also uses his voice admirably. Unlike many other passionate speakers, he: breaks it down, drops his volume, and pauses for impact. At other times he speeds up his pace and raises the volume of his voice to emphasize a key sentence.